Supermarkets present a very seductive picture to the consumer, but just under the surface it is a different story.
Research carried out in the UK some 15 years ago revealed that the average distance travelled by the food in a typical supermarket trolley is more than 3,000 kilometers. Most”fresh” produce is at least 4 days old and has passed through a number of processing and storage plants, involving subjection to very different temperature fluctuations, before getting onto the shelves. In the process, there is a loss of between 40 and 50% of the nutritional value of these foods. (more…)